Persona & Image Quotient
The Need of the Hour
The dynamism in the current
age is mind boggling and the only constant is change. The most rational way to
move forward and cope with change is by way of innovating and reinventing not
only technology, but also oneself. While technical know-how has been the
prerequisite to most undertakings, today the world looks for more than simply a
set of educational certifications and technical skills. Today industry looks at
the individual in entirety in terms of his personality, confidence,
communication and presentation skills, etiquette, grooming, values and many such
aspects which project the persona and image of the individual. While being able
to manage one’s image is imperative, it has become even more critical in the
digital era where we leave permanent digital footprints. Thus evolves the need
to know what our PIQ or Persona and Image Quotient is, and
understand certain aspects of our image that have scope for improvement, so
that we can create a larger impact and become more effective to meet global
challenges.
Concept and Creation
Persona and Image Quotient (PIQ) is a quotient and measure derived from scientific and empirically tested research methodologies designed to assess and determine the persona and image of an individual.
This innovation has been
created by the World’s First Image Scientist, Dr. Kuiljeit
Uppaal, who has been honoured with the prestigious ‘World Educator Award
for Innovation’ as well as the ‘National Award for Innovative Concept’ amongst
many other accolades.
PIQ is associated with
factors related to the persona and image of individuals with reference to the
blend of their inherent beliefs & preferences and social &
psychological aspects of appearance. It includes values and beliefs, self
concept, verbal skills, clothing and styling, cosmetics and makeup, colour
aesthetics, grooming, etiquette essentials, communication, self branding and
many such aspects. The PIQ highlights the individual’s existent level with
regard to his/her persona and image as an individual and also hints at what
people possibly think about him/her in relation to his/her persona and image at
large.
Benefits and Utility
PIQ scores can be used as
indicators of individuals with confidence, poise, persona and elan. It is
helpful in the professional area where individuals would require to represent
their organisation on a regular basis wherein the consistency of a good image
is imperative. PIQ can emerge as a convenient way for employers to screen
applicants for their probable ability to build a personal brand and become an
‘influencer’ in their area of expertise.
PIQ scores can enhance with
knowledge acquisition and the ongoing process of the individual’s learning
curve towards persona building. It is thus a good reckoner to identify a
person’s areas of improvement. In order to be able to evaluate the score, a
test structure is incorporated which gauges the current level of individuals on
all the elements of Persona and Image Management (PRIM). Low scores can thus
initiate training of PRIM whether in educational institutions (schools or higher
education); corporate houses and organizations; government bodies; all other
organizations; and individuals of all ages, profiles and levels across the world at large.
The purpose of the above is
to give a huge advantage to every individual, to enhance their image and feel
more confident about themselves in their personal and professional lives. To be
able to make a larger difference to the youth of India and the world, this
training should be incorporated as part of the curriculum at all levels of
education.
